Wool is 100% natural, composed of a natural protein that is similar to human hair, wool grows on sheep which consume a simple blend of water, sunshine and grass.

Sheep produce a new fleece every year, making wool a completely renewable fibre without depleting finite natural sources.

Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.

In contrast to synthetics, Merino wool can absorb moisture vapour, leaving less perspiration on the skin, reducing odour- causing bacteria. Easily refreshed by airing, wool garments can be worn longer between washes due to wool's natural ability to shed dirt and bacteria.

Merino wool can even absorb the odour molecules from sweat, which are only released upon washing.

Activewear brands and fashion designers choose from a range of exciting and innovative manufacturing techniques to create distinctive textures and finishes using Merino wool.

Wool fulfil complex product scenarios- apparel and fashion, outdoor and sportswear, "athleisure", flooring, interior textiles, automotive and aviation, architecture, manufacturing, medical used and protective apparel.

Naturally high in nitrogen and water content, wool's unique cell structure requires high levels of oxygen in order to burn and forms an insulating layer when heated that prevents the spread of flames. These qualities makes wool naturally flame retardant, without the need for chemical treatments. Wool does not melt, drip or stick to the skin when subject to extreme heat and produces less smoke and toxic fumes during combustion.

Wool is 100% natural, composed of a natural protein that is similar to human hair, wool grows on sheep which consume a simple blend of water, sunshine and grass.

Natural elasticity helps Merino wool garments stretch with you, yet return to its original shape, making Merino wool clothing ideal to wear when exercising.

Research shows that the average life of a wool garment is 2-10 years, compared to 2-3 years for garments made from other fibres.

Wool's inherent chemical structures makes wool naturally flame resistant.

Merino wool clothing provides good protection from the sun, compared with the protection from other fibres. As a natural fibre, evolved over millions of years to protect sheep against nature's elements, Merino wool absorbs UV radiation providing protection from the sun, which makes it a good choice for a wide range of outdoor activities.

Wool fibres are high quality and durable, capable or re-use and recycling, ultimately reducing landfill waste and disposal. Wool is routinely upcycled into woollen-spun knitwear, insulation and geotextiles- all of which contributes to a circular economy.

Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino feel soft and luxuriously gentle next to your skin.

Merino wool fibres have natural protective outer layer that helps prevent stains from being absorbed.

Research indicates that sleeping in wool provides a better night's sleep in relation to the total sleep time, sleep onset as well as sleep efficiency.

When used in interior textiles such as carpets and upholstery, wool absorbs and locks away pollutants such as volatile carbons from the air more rapidly than other fibres.